Email Marketing: Step by Step Guide

What is Email Marketing

Email marketing is a channel where you send marketing materials electronically to your subscribers’ email addresses. These are people who have given you permission to send them such emails. Email marketing, when done right, can be very powerful and more effective than social media advertising.

Benefits of Email Marketing

Below are a few benefits of email Marketing for your blog:

 

• Promoting your products or services or ebooks or content
• Build relationships
• Building engagement with your brand
• Driving traffic to your website or blog
• Turning prospects into customers
• Turning one-time buyers into loyal fans or customers

 

Types of Marketing Email

Below are the different types of marketing emails when you want to either promote a special offer, encourage users to download a whitepaper or e-book, sign up for a free trial, or provide regular updates to subscribers. 

• Campaign
• Newsletters
• Infographics
• Reports
• White papers
• Webinars
• Ebooks

How to Choose an Email Service Provider 

 

The easy, effective, and less time-consuming way to collect and send email newsletters is to use some of the fantastic online services. Below is a few selections of some online email service providers to consider:

1. Mailchimp

Mailchimp is a powerful email marketing platform that has a free plan that allows you to add up to 2,000 contacts. You can quickly build an email newsletter that looks great. The reporting can even show you who is opening and clicking. This allows you to market better to specific people. there are paid versions of Mailchimp with more features, but you will have more than enough of those with just the free version.

 

2. ConvertKit

ConvertKit is an autoresponder email tool that allows you to grow your email list and then either automatically email those new subscribers over time or send a good email whenever you want to get a message out. It is easy to use and has great designs.

3. Mailer Lite

Mailer Lite is easy to use and perfect for people with little time or experience to get mailing campaigns up and running. They have a feature that you can use to drag and drop. The functionality is excellent for novices, and there are a lot of templates you can choose to modify. They also have a free plan that gives you up to 1,000 contacts and 12,000 emails per month.

 

4. Active Campaign

It is one of the best email marketing software due to the loads of automation options it has. Once you have entered data and organized everything, it is more or less set. Active Campaign has some free options, data migration assistance, great customer service, and many integrations with other software. it can be challenging to learn, and a little more pricey.

 

What Email Marketer Should Do

 

1. Set up Auto Responder

• Always make sure the autoresponder is set up.

2. Create a Mail List

•  Make sure that your readers sign up for your news mail.
•  You can use the pop-up sign-up box.
• This box will last for about 20 seconds.
•  After the reader signs up, they will be taken to a link to click on the welcome email sent to them.

3. Include Contacts in Emails

• Make sure that the emails that you send have your contacts, introduction, picture, and important links, where they can add their email addresses, etc.

4. Write Friendly Emails

• Make sure the emails you send to your readers are friendly and personal.

5. Weekly Updates

• Create and send your weekly update without fail.
• Always include what has been happening to the website the past week.
• Always send the coolest messages, discussions, competitions, links, tips, tutorials, videos, and images.

6. Main Goals of Weekly Updates

• The goal of the weekly updates is to drive traffic to the site.
• The updates help to build community and make money through promotions as well as branding.

7. Have an Attractive Title

• Just make sure you give them an attractive title of the email as well.

8. Always Send Promotional Emails

• You can use the auto-responder sequence through your email service every month to send your promotional emails.

9. What to Include in the Email Content

• Through this email content, highlight a product that you recommend or affiliate for.
•  If you have an eBook, you can go ahead and promote it as well.

10. Use the Scheduling Features

• Always use the scheduling feature for a weekly schedule to make emails automatic.
• ConvertKit,  Constant Contact, Aweber, and MailChimp have a scheduling feature for autoresponder emails.
• This feature will enable you to indicate what days of the week you want them to send.
• There are several email marketing software that are very good and effective such as ConvertKit,  Constant Contact, and Aweber.

11. Personalize the Email

• Keep your emails real and personalized.
• Include people’s names and other friendly personal details you know about your email subscribers. 
• Avoid too much information though.

12. Have a Blog Schedule Calendar

• Keep a consistent schedule calendar for your blog article publications.
•  It will make it easier for you to keep on track.

13. Regularly Send Articles to Readers

• Send regular articles to people who’ve signed up for your RSS feeds.
• Post regularly to earn the trust of your readers.

 

They say money is on the list so make sure you do this diligently and with wisdom.