Content Marketing Strategy Tips for Bringing Traffic to Your Blog

What is Article Marketing?

Article marketing is a type of advertising in which businesses write articles about themselves, or their business or field of expertise as a marketing strategy. They will write and create backlinks to their websites so as to improve them in search engine ranking and bring traffic as well. This can help grow your business in several ways. When you publish articles, your business will become more visible online leading to more traffic to your website and more customers for your business. Publishing articles can help improve your website's search engine rankings if they contain keywords that people are searching for.
 
On-line article marketing can effectively improve organic search results in a number of ways:

• Help in getting traffic for additional keyword searches.
• Assist in building awareness and reputation as well as branding.
• Increase targeted traffic from other quality-related websites.
• Helps attract more incoming links to your website or blog.

 

How to Do Article Marketing

1. Clear Niche

• Make clear what your niche market is.
• If your website or blog is about “makeup”, then all your articles should be about “make-up”.

 

2. Great Title

 

• Pick your title well.
• Let it contain SEO keywords.
• It will improve your Search Engine Optimization.
• Also,  make sure your titles are short and catchy.
• This is what will pull readers in and make them want to know more.
• Be creative and make sure your headline accurately reflects the content of your article.

 

3. Write Articles of Quality

 

• Make sure you write quality articles.
• Give your readers all you got, so as to always come back to your blog or website.
• Insert backlinks and links from your website.
• Keep your articles short and sweet nobody wants to read a whole book, so get to the point and deliver your message in as few words as possible.
• Aim for around 500 - 1000 words.

 

4. Use Imagery

 

• Most people are visual, so adding an image or two or even an infographic can really help capture attention and communicate your message more effectively.
• Make sure the images are relevant and of high quality.

 

5. Find The Right Keywords

 

• Search for keywords and phrases in search engines like Google that are going to be searched for most online.
• Use Google Ads Keyword tool to search for relevant keywords and have an idea of how many people are searching for them.
• Once you’ve found your right keywords avoid over-saturating each article with them so that they sound natural.

 

6. Promote Your Articles

• Promote articles on social media, on web article directories, article submitting sites like ezinearticles.com and goarticles.info
• Promote your articles on social media websites such as Facebook and Twitter.
• Do not forget to include sharing buttons.

 

7. Always Proofread and do Spelling and Grammar Check

 

• The point of writing articles is to show others that you are knowledgeable and even an expert in your niche.
• For you to make that mark and make your readers be confident in you,  make sure that you avoid misspelled words or grammatical mistakes in your content.
• Use the free Grammarly extension installed on your browser. It fixes errors as you type.

 

8. Stay On Top of Industry Trends

 

• Do research often to stay current on what people are talking about and what they want or need.
• Follow bloggers in your niche who are already doing great in providing good content and captivating the imagination of their supporters and mimic them.

 

9. Guest Blog

• If you are a guest blogger to other blogs, make sure you always link your articles by leaving your links.

Always make certain that all the content is yours and original not copied from other websites and blogs. Article marketing can be a very effective tool for businesses if used correctly. Article marketing can help businesses to reach a wider audience and to build trust and credibility with potential customers.