Friday, July 31, 2015

7 Ways to Drive Traffic to your Blog Using Google+

Social Media is the buzz in the digital world. Among several sites Google+ is one of the best social media websites that will generate traffic to your website or blog. Go to this page if you want to learn how to open a G+ page.

There are more than 2 billion users of G+.Google provides marketers and bloggers a huge chance to interact with their viewers through other channels such as YouTube, AdWords, Feedburner, Blogger etc thus bringing in more traffic. For this traffic to be generated to your blog or site, this is what you have to do;

1. #Include eye catching headlines 

Always include eye catching headlines on every post as it will be displayed in Google search results. The eye catching headlines will attract readers, make them to get engaged and come back to your blog. You can make your posts text bold, italic, highlights or even use bullets to do so. Make sure you do keyword research first.

2. #Join Google+ communities


Join Google plus communities of your blog or website niche.Make sure you join the communities with thousands of
members for exposure. Post or share your content on them.
Some members will most likely share your posts if you have
great and interesting content. Also interact with other members.
They will trust you and share your content. Remember never to
spam as they may block you.

3. #Use images and videos

Use images and videos because most readers are visual. They tend to prefer content with visuals more. Doing this will increase engagement as images and videos are very effective. YouTube, a product of Google is the most visited video website in the world. Billions of people watch YouTube videos daily. Always share links to your post using images and or videos and enjoy watching your traffic grow. 

4. #Add your URL link in the text or video or image


Don't forget to include your blog or website link to the URL in the text or video or image that you will be sharing. It makes it easier for your readers to click and visit your site. Share your video/image/text across all social media platforms. 

5. #Use targeted sharing


I was one of the people who thought that when they post their content on "public”, it meant more exposure thus more traffic for them. But experts suggest that you should do "targeted" sharing, at the same time making sure that you click "send emails to your cycles" as well.

6. #Use #hashtags

Use #hashtags at the end or in the body of each post for more traffic. Google by default adds #hashtags to articles with enough text to put in order content topic.

7. #Embed Google+ comments

Embed Google+ comments on your website so that when visitors leave a comment, they will also share your post to their Google+ followers. The below diagram is for blogger platform users only. Other platforms such as WordPress do have their own plugins available.

Saturday, July 18, 2015

Use LinkedIn to Drive Traffic to you Blog or Website

LinkedIn is professional social website. It is one of the most powerful social networks for growing visibility and traffic especially for entrepreneurs or business owners.

 I am a blogger and LinkedIn was one of the very first social networks I used. By publishing valuable and real content on LinkedIn, you will be able to increase traffic and lead conversions from LinkedIn social network. Visit this page to learn how to sign up for LinkedIn account.

#1. Grow your LinkedIn network.

Spend time each daily on growing your LinkedIn network.
Network with clients, prospects, business advocates, industry peers, industry influencers, local community etc. 
Check out the "People You May Know" section to see whom it will be appropriate for you to send an invitation to.
Connect with mutual group members.
Conduct advanced searches.
Look for “connections in common” with the LinkedIn members who come up in your search results.
Look at the connections of your 1st degree connections and send invitations to whomever you feel is conducive to send to.
Send personalized invitations to people with LinkedIn accounts.

#2. Update your profile

LinkedIn profile can be used as a referral to your blog thus increasing your traffic.
LinkedIn keep tabs of how many people viewed your profile per week. Make sure you become very active so as to make your viewers click your profile.

#3. Post a status update.

Updating your status time and again when you have great content will definitely generate  traffic to your blog or website.
Do not forget to add your links. Make them eye catching and creative and you will see how many clicks you will get.

#4. Add your blog or website link to your profile.

Make sure you add your blog or website link to your LinkedIn profile.

Make the topics to your links eye catching and very creative so that high chances of your profile viewers clicking your links may arise.

#5. Create own bio section at the end of your posts with embedded links.

If someone likes your original content, they are most likely to click the link you’ve embedded in your bio section to learn and increase traffic to your blog .

#6. Become active in LinkedIn Activities.

Make sure that you become very active as some of your updates may even show in the "Network Update" that is being sent to LinkedIn members every week.

Also do not hesitate to participate on the social network's activities.

#7. Participate in a group discussions.

Make sure that you find time to  participate in group discussions at the same time answering questions in LinkedIn Answers.
Also  post comments on the updates of your connections for connecting with your audience and earning their trust then they will always come back to your blog or social network page.

#8. Comment on someone’s status update.

Commenting on someone's status whenever is one of the good ways to gain exposure to your second- and third-degree connections while engaging in conversation.

Answer questions in LinkedIn Answers.
If your audience has a  question to ask, please always make sure you answer so as to grow visibility.

#9. "LinkedIn on  the Go" is the way to go.

"LinkedIn on the go" is the LinkedIn app used on mobile devices or smart phone.

It makes networking easier as you can use it any time and any place for your convenience thus bringing traffic to your website or blog.

#10. Post during "high traffic" periods.

Lunch times and afternoons are usually the best times to post.

#11. Take advantage of LinkedIn blog applications. 

Use LinkedIn blog applications such as WordPress to enhance your page thus it will help in traffic generation.
Do not hesitate to try the apps, you will be surprised as at how much traffic they will generate for your blog or website.

#12. Take advantage of the "share" buttons.

Using the LinkedIn Share button will  help you get your posts shared on LinkedIn by blog visitors and increase your page views.
Share buttons  turn will drive views to your profile and new traffic to your blog as well.

#13. Repurpose your status updates.