To use email as a marketing tool to bring traffic or your blog or website, the best and the first thing you have to know is that the best email software or service to use. There are several of them and 2 of the most popular and great ones are MailChimp and AWeber.
1.Always make sure the auto responder is set up.
2.Create a mail list. Make sure that your readers sign up for your news mail. You can use the pop up sign up box. This box will last for about 20 seconds. After the reader sign up, they will be taken to a link to click on their welcome email sent to them.
3.Make sure that the emails have your contacts, introduction, picture,important links, where they can add their email addresses etc.
4.Make sure the email is friendly and personal.
5.Weekly updates should be done. Always include what has been happening to the website the past week as well as the coolest messages, discussions, competitions, links, tips, tutorials, videos and images.
6.The main goals of these weekly updates are to: drive traffic to the site, build community, make money through the promotions as well as branding.
7.Just make sure you give them an attractive title as well.
8. Always send promotional emails. You can use the auto-responder sequence through your email service every month.
9.Through these email content, highlight a product that you recommend or affiliate for. If you have an eBook, you can go ahead and promote it as well.
10. Aweber and MailChimp have a scheduling feature for the auto responder emails. This feature will enable you to indicate what days of the week you want them to send. So always use this feature for a weekly schedule.
11.Keep your emails real and personalized. Include people’s names and other friendly personal details you know about your email subscribers. Avoid too much information though.
12. Keep a consistent schedule calendar for your blog article publications. It will make it easier for you to keep on track.
13. Send regular articles to people who’ve signed up for your RSS feeds by posting regularly to earn trust of your readers.