Video Marketing Strategy: The Ultimate Guide

What is Video Marketing?

• Video marketing is a new type of internet advertising and marketing.
• First, there was the rise of smartphone technology that made watching videos easier and more convenient.
• Video Marketing is the second most popular content type on social media for increasing engagement.
• Websites see a search engine boost when they add video because it increases page quality and the time visitors spend on the page.
• Video marketing hasn't only transformed how businesses do their marketing but also how consumers shop.
• Social media platforms like YouTube, TikTok, Instagram, and Facebook have always been about video and focusing on video.
• Even platforms that don’t offer native video uploads emphasize the value of video marketing.
• The videos usually should last between 1 to 5 minutes.
• The videos should be topic-specific, simple, and easy to understand.
• They should match with the content of the articles as well.

 

Why Video Marketing?  

 

•  Video marketing helps businesses appeal to the growing demographic of internet users who watch video clips on the web.
•  80% of web users access on-line video content at least  once per week.

•  Popular video sharing website YouTube receives more than 3 billion unique visitors monthly.
• Viewers crave for video content more everyday, and they’re demanding its availability on different multiple platforms.
• Millions are streamed to smart phones daily, and hastily increasing user bases for both smart phones and tablets thus more and more “on the go” users will be accessing the content whilst on the move.
• Video content can generate inbound links and web traffic when included on your content.
• Videos are highly shared across the web, and marketers who include rich descriptions and keywords in video titles can also benefit from video platform search visibility and a presence on the video results section of Google.
• Adding text transcripts of video content posted on a website can improve the SEO.
• Video marketing improves SEO and boosts conversions and sales.
• Video marketing encourages social shares.

• Videos are a good source of branding. For content to stand out, businesses must differentiate their material from other companies, especially competitors.

Types of  Marketing Videos

 

There are different types of videos and before you shoot make sure you have an idea of which one will work for you. Below is a list of a few types of videos.

1. Demo Videos 

- They show or demonstrate how your product works.

2. Brand Videos 

- They showcase the company’s vision, mission, products and services. They build awareness of your company and attract customers to your company.

3. Event Videos 

- When your company is hosting events like conferences, you may want to produce videos from that event.

4. How-to Videos 

- These are educational videos that can teach the audience something. It could be about a new thing or when they don’t have enough knowledge of the service.

5. Customer Testimonial Videos

 - These are videos from satisfied customers.

6. Live Videos

 - Let your customers or viewers have a special behind-the- scene of your company, events or presentations.

 

How to Make a Video for Your Business

    1. Make a Script

 

- Make sure you make a script for your video by making a list and an outline of your video. It will prevent you from making too many mistakes and shootings.

- Use clear and simple language. 

- You can have someone check it out for you before you start filming if possible.

2. Set up the Studio

   - Collect your equipment.

- You might need stuff like camera, phone, lights and microphone.

 - The noise should be minimum and don’t forget the background has to be  appealing.

3. Shoot your Video

- Make sure everything is set up then do several shots before getting the final one. 

- You can now edit it accordingly. You can send it to others for review before final video.

 

   4. Upload your Video

- When your video is done, now it’s time to upload it.

- Every video hosting platform will have slightly different requirements.

- Below are a few things you should know before you upload your first video.

 

Video File Formats

 

There are many file formats for videos, and you want to be sure that your favorite platform supports your format of choice. Below are some common formats that most platforms accept:

•           MP4

•           MOV

•           WMV

•           AVI

•           FLV

After that, you can add video-add-ons, titles as well as text.

 

Video Hosting Platforms

 

There are many platforms that you can use to host your videos for distribution and exposure to readers. Below are some of the most popular ones. Remember it’s all about the platform that you choose to use to market your video.

1. YouTube

 

- Everyone is using YouTube.

- YouTube is the largest video hosting  platform and one of the most visited platforms in the world.

- Every day over 5 billion people watch YouTube videos.

- It is free to upload videos on YouTube.

- Build your subscribers, organize your playlist and have a target audience.

 

2. Vimeo

- Vimeo is the second largest video hosting platform.

- It has fewer commercial ads.

- Vimeo is more professional and has more quality videos than that of YouTube.

- It has a more professional audience as well.

3. Instagram

- Instagram is the most popular social media platform for influencers.

- They offer live videos as well.

- Instagram can show videos without sound.

- Always add text or include captions so that viewers can follow along.

-The videos on Instragam are very short.

4. Facebook

- Using video on Facebook seems to give brands greater reach in the newsfeed.

- Brand awareness videos that are a bit entertaining tend to perform well on Facebook.

 

5. Tik Tok

- Tik Tok has over 2 billion monthly users.

- The platform started as a spot or place when Gen Z can post and learn their  dance moves.

- It has now become a hub for every age group.

 - Frequent posting, humor, and authenticity are key on this platform.

 

6. Pinterest

- Pinterest now has a live streaming since 2022.

- If you are a blogger you can promote your new blog post, engage with your audience, or even drive viewers and traffic  to a landing page with Pinterest videos.

- Don’t forget to create  Pintrest videos that encourage viewers to act, whether it's saving a pin, reading a blog, or buying a product.

 

7. Twitter

- Always keep your Twitter videos very short and to the point.

 

8. LinkedIn

- LinkedIn is a professional platform and users spend a lot of time networking and searching for jobs. 

- Keep that focus in mind as you create videos for LinkedIn.

- If your company has some recent hire they would like to introduce, they can make a short video about that.

- You can always offer tutorials on LinkedIn.

- You can always broadcast from industry conferences and events.

 

Make sure you have a quiet background and always respond to comments. You can distribute or market your videos on your website, blog, email as well as social media platforms. Also make room for social sharing. It could make your video go viral.