Article marketing is a type of advertising in which businesses write articles about themselves, or their field of expertise as a marketing strategy. They will write and create back links to their websites so as to improve them in search engine ranking and bring traffic as well.
On-line article marketing can effectively improve organic search results in a number of ways:
- Help in getting traffic for additional keyword searches.
- Assist in building awareness and reputation as well as branding.
- Increase targeted traffic from other quality related websites.
- Helps attract more incoming links to your website or blog.
How to Do Article Marketing
1. Make clear what your niche market is.
If your website or blog is about “make up”, then all your articles should be about “make up”.
2. Pick your title well.
It will improve your Search Engine Optimization. Also make sure your titles are short and catchy.
3. Write articles that are of quality.
Make sure you write quality articles and give your readers all you got so as to always come back to your blog or website. Insert back links and links from your website.
4. Promote your articles on social media websites such as FaceBook,Twitter and Google plus. Do not forget to include sharing buttons.
5. Guest blog.
If you are a guest blogger to other blogs, make sure you always link your articles by leaving your links.
6. Promote your articles on web/article directories, article submitting sites like ezines.com and goarticles.com
Always make certain that all the content is yours and original not copied from other websites and blogs.